The summer postage discount offered by the USPS is back. This year they are promoting mobile commerce and personalization. The mobile barcode (aka QR code) must lead the recipient directly to either A or B as described below:
A mobile optimized and personalized web page/URL that is tailored to an individual recipient. The web address and content of the web page must be unique to each recipient. CPC Solutions does this practically everyday. If you need to create thousands of personalized mobile barcodes, we can do it.
A mobile optimized web page that allows the recipient to purchase an advertised product or service on the mobile device. The entire purchase and checkout experience must be mobile optimized.
- Registration Begins: May 1, 2012 (Mail service providers will be able to register after the June 10, 2012 PostalOne!® Release.)
- Program Period: July 1 - August 31, 2012*
- Discount Amount: 2% of eligible postage
- Eligible Mail Classes: Standard Mail letters and flats, Nonprofit Standard Mail letters and flats, First-Class Mail Presort and Automation letters, cards, and flats
- Download Program Requirements
- Download Mobile Commerce & Personalization FAQs
We are here to help.
As part of our holiday gift for 2011, we made the commitment to sponsor Arbor Day 2012 in Grand Junction and its marketing efforts for their yearly tree poster contest. Over 1,700 trees, in a variety of species, were donated as well as 600 drawing pads for the poster contest. It was the first time that participating schools were provided material, thus increasing the number of overall entries.
A few of our staff were in attendance to hand out “Treemendous Trivia” stickers to the children and take part in the festivities (the link above will take you to the questions and answers). Thanks for the positive feedback, from many of our clients, regarding this program. Our intention is to make it a yearly tradition.
Go plant a tree!
A lot has been said in recent years about how irrational we are as consumers. Whether we are buying toothpaste or investing for our retirement, we think we are using our logical minds to make wise choices, but market research and psychology studies prove otherwise. In fact, recent studies claim that 90% of our thoughts are unconscious. That means as marketers we only appeal to 10% of our consumers thought processes. Clearly to succeed, we need to learn how to tap the other 90%.
CPC Solutions has partnered with psychology-based marketing expert Jeanette McMurtry to develop emotionally relevant direct marketing campaigns that appeal to the unconscious mind while engaging the conscious mind. Sound a bit too out there for you? Consider the fact that these campaigns have generated 3100% ROI and beat past campaigns by as much as 640%. If that is not too out there for your marketing budget, give us a call.
Whether you are the marketing agency or the end user, we can help add value to your current marketing strategies with these psychology-based emotional marketing concepts. We’d love to tell you more about how to achieve greater results than your unconscious mind can imagine!
Jeanette McMurtry
Author, Keynote Presenter, Consultant
Principal, e4marketing
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
970-390-6909
e4marketing - Four Degrees of Emotional MarketingExperiences – Enlightenment – Engagement = Excitement
In a recent Nielsen study of around 1,800 participants, researchers found that direct mail, especially when personalized, is valued by consumers. The study included a standard envelope, printed envelope, self-mailer and wrapper, while the online medium was email.
Today, recipients of advertising expect on the one hand the value of a real envelope and on the other hand the personal touch of an email. The demands placed by advertisers on the envelope have increased through the efficiency benefits which electronic communication offers: speed is of great importance.
Young recipients prefer envelopes – as long as they are personalized.
Interestingly, it is the older target segment (55–65 years) and not younger target groups (16–34 years) that value emails in a positive manner. Younger target groups are aware of both the advantages and disadvantages of electronic communication. While 63.2 percent of 16–34 year olds see emails disappear in the flood of advertisements they receive, an individually addressed printed envelope is valued very highly. Younger target groups want the best of both worlds: a real envelope and the flexibility of individualized emails.*
With today’s technology you truly can have it all. Variable data printing and personalized URLs (PURLs) offer the personalization and measurability of electronic communication with the impact of print.
*Source: PIWorld, Nielsen Study Proves the Impact and Attraction of the Printed Envelope, April 20 2012
Every so often we feature a member from our team because we feel it is important for you to know who is doing the real work. While Mike is not quite as old as lead, he was certainly using it at the start of his career, so the image above has fond memories.
In the days of yore, individual letters were assembled in reverse order into words and lines of text with the aid of a composing stick, and the whole assembly was then tightly bound together to make up a page. Mike entered the profession during the transition to linotype, which was still lead, but processed in a different way. Allow us to introduce Michael Amos, Plant Manager.
Nickname and battle cry: Super A - Faster than a sheet of paper; more powerful than a
Year started at CPC Solutions: April 2nd, 1975, for a nickel more an hour and thought life could not get better.
First job: His first printing job was in 1972 where he learned to be a Chief 15 press operator for the Delta Newspaper, back when running black ink was really cool.
Current position: Handles all matters of production and makes it happen every single day.
What Mike likes most about what he does: The fact that printing is constantly changing, which gives him the opportunity to always learn something new.
Favorite hobbies: Fishing, when he makes the time, and glasses of red wine.
Thanks Mike for your expertise and many years of service!
