Our Case Study today is about a campaign for Wix Filters. From 120,000 records, they had to determine which ones were creating the most revenue and gather additional information for segmentation purposes. The list came from their in-house database and was a combination of email addresses and mailing addresses. Homegrown databases typically enjoy a higher response rate, especially when coupled with personalized communication and an easy way to respond. This official PODi Case Study has the complete story.

The Super-cool Fold Factory Video:
Source - foldfactory.com
Featured: #146 Double Open Gate with Quadruple Clock Die Cuts

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Awesome App:

Just in time to send those racey photos on Valentine’s Day, the Wickr app ensures that your private communications don’t need to last forever on the Internet. Wickr allows you to send text, voice, photos or video to another Wickr user and will self destruct in a set amount of time. The default is 5 days, but you can set it to destruct in mere seconds if you choose. 

Tips from the Trenches:

If you are designing a job that requires folding, please make sure you are aware of any panel adjustments that may need to be made when printing on either text or cover weight stock. Contact your Project Manager or visit our site for common folds and panel dimensions. This will help ensure your job does not require any redesign when being worked on by the Prepress Department.   

Interesting Integers:
Source: Statistic Brain

Number of Valentine’s Day cards exchanged annually – 180 Million

Almost Famous Quote:

Today is Valentine's Day. Or, as men like to call it, Extortion day. – Jay Leno

Using Neuroscience to Understand the Role of Direct Mail

Direct mail continues to be a vital part of the marketing mix, albeit in a more focused and relevant manner than ever before. The enclosed case study by Millward Brown demonstrates the effectiveness of real world material on the human brain. Virtual media obviously has a role to play in any marketing campaign too, but this study shows that the physical medium is very powerful in eliciting an emotional response and further action.

The Super-cool Fold Factory Video: Source - foldfactory.com  
Featured: #149 Sliding Smartphone Self-mailer

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Tips from the Trenches:

The new USPS folded self mailer (FSM) size and tabbing regulations go into effect on 1/5/13. See the CPC Solutions’ 2013 Direct Mail Quick Guide for an easy reference.

App-licious App:

New resolutions typically accompany a new year, especially in the way of fitness and weight loss. If you find yourself jogging or biking more than lounging on the couch, try the Audiobooks from Audible App as a way to keep up with the latest books and novels. Some are even read by the authors themselves.

Interesting Integers: Source - Print in the Mix 

The average email open rate increased to 27.2% in Q3 of 2012, representing the highest rate in at least 2 years, finds direct-to-consumer solutions provider Epsilon’s Q3 2012 Email Trends and Benchmarks. 

Almost Famous Quote:

When you arise in the morning think of what a privilege it is to be alive, to think, to enjoy, to love. -Marcus Aurelius (121-180) Roman Emperor.

Case Study on Large Direct Mail Pieces

FranklinCovey, a client of CPC Solutions, deployed a fabulous marketing piece back in the spring of this year. Its sheer size and great design helped produce phenomenal results. Click the image for the full story.

The Super-cool Fold Factory Video: Source - foldfactory.com

Featured: Reverse Wrapped Accordion with Smart Glued Panels

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Tips from the Trenches: Your Screen is RGB, but we Print in CMYK

• Illustrator: Work in CMYK (use CMYK builds using the CPC color chart or Pantone swatch book)
• Photoshop: Work in RGB, but convert to CMYK using CPC profiles
• InDesign: Work in CMYK (use CMYK builds using the CPC color chart or Pantone swatch book)

App-licious App:

Are you thirsty for knowledge? Get the TED app and witness talks from some of the world’s most fascinating people. You will find more than 1,100 TEDTalk videos covering a cornucopia of topics.

Interesting Integers: Source – Print in the Mix

Nine out of 10 B2B Organizations Now Market with Content

Almost Famous Quote:

An organization that's run on emergencies and reaction to incoming doesn't know what to do when there are no problems. Seth Godin

Click the image above for an in-depth look at a successful cross-channel marketing campaign utilizing direct mail, email, and QR Codes. Source: PODi