Our Case Study today is about a campaign for Wix Filters. From 120,000 records, they had to determine which ones were creating the most revenue and gather additional information for segmentation purposes. The list came from their in-house database and was a combination of email addresses and mailing addresses. Homegrown databases typically enjoy a higher response rate, especially when coupled with personalized communication and an easy way to respond. This official PODi Case Study has the complete story.
The Super-cool Fold Factory Video:
Source - foldfactory.com
Featured: #146 Double Open Gate with Quadruple Clock Die Cuts
Just in time to send those racey photos on Valentine’s Day, the Wickr app ensures that your private communications don’t need to last forever on the Internet. Wickr allows you to send text, voice, photos or video to another Wickr user and will self destruct in a set amount of time. The default is 5 days, but you can set it to destruct in mere seconds if you choose.
Tips from the Trenches:
If you are designing a job that requires folding, please make sure you are aware of any panel adjustments that may need to be made when printing on either text or cover weight stock. Contact your Project Manager or visit our site for common folds and panel dimensions. This will help ensure your job does not require any redesign when being worked on by the Prepress Department.
Source: Statistic Brain
Number of Valentine’s Day cards exchanged annually – 180 Million
Almost Famous Quote:
Today is Valentine's Day. Or, as men like to call it, Extortion day. – Jay Leno