A lot has been said in recent years about how irrational we are as consumers.  Whether we are buying toothpaste or investing for our retirement, we think we are using our logical minds to make wise choices, but market research and psychology studies prove otherwise.   In fact, recent studies claim that 90% of our thoughts are unconscious.  That means as marketers we only appeal to 10% of our consumers thought processes.  Clearly to succeed, we need to learn how to tap the other 90%. 

CPC Solutions has partnered with psychology-based marketing expert Jeanette McMurtry to develop emotionally relevant direct marketing campaigns that appeal to the unconscious mind while engaging the conscious mind.  Sound a bit too out there for you?  Consider the fact that these campaigns have generated 3100% ROI and beat past campaigns by as much as 640%.  If that is not too out there for your marketing budget, give us a call. 

Whether you are the marketing agency or the end user, we can help add value to your current marketing strategies with these psychology-based emotional marketing concepts.  We’d love to tell you more about how to achieve greater results than your unconscious mind can imagine!

Jeanette McMurtry

Author, Keynote Presenter, Consultant

Principal, e4marketing
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970-390-6909