Last week we focused on the new USPS postage rate increases, along with the newly implemented guidelines for folded self mailers. This week we discuss how to get around those postage rate increases.
Much like a great accountant will help you reduce your tax liability; a great mail house will help you reduce your postage liability. At CPC Solutions, we do more than just blindly process your data. We analyze it, run it through our software many times, and do a postage comparison in order to maximize the available postage discounts. Typically, this process is done on mailings with 30,000 records or more and is somewhat dependent on the levels of concentration in your data. This takes some extra time and work, but the savings can literally be in the tens of thousands of dollars, especially for larger direct mail projects. And better yet, it often speeds up the delivery of the mail itself.
Let us help you save postage on your next direct mail campaign. Give me a call and we can discuss the details.
The Super-cool Fold Factory Video:
Source - foldfactory.com
Featured: #182 Accordion with Layered Die Cuts
Do you like the adventure of visiting a new city without knowing where you’re going to stay that night? Then Hotel Tonight is the app for you. Find last minute deals with ease in most major cities.
Tips from the Trenches:
Crossovers: When designing catalogs, books, or booklets, be mindful of the crossovers from page to page. Avoid very thin lines, as they do not always match up well when folded, and avoid crossing over mid-word since letters usually get lost in the gutter.
Source: Print in the Mix
123.3 million people in the U.S. owned smartphones (53% mobile market penetration) during the three months ending in November, up 6% since August.
Almost Famous Quote:
It seems rather incongruous that in a society of super sophisticated communication, we often suffer from a shortage of listeners. – Erma Bombeck