Neal Sceva, a 30-year veteran of the direct marketing industry and an integrated solutions specialist at CPC Solutions, is a QR Code enthusiast. We asked him to contribute a post about the benefits of this innovative technology and he was happy to oblige. Thanks Neal.

Either you’ve seen them or heard about them – those funny looking B&W squares in advertisements, on billboards and, with growing popularity, on business cards. They’re QR (Quick Response) Codes.