Published from printinthemix.rit.edu

Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011.

Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.  This surge is driven by a return to acquisition mail led by financial services, retail, and automotive, according to the report.

The HP Indigo Press, which we use for variable data printing and short run projects, has a special ink called Digital Matte. It's not technically a varnish, but it has the appearance of one.  It adds a nice touch to those special projects.  Please click on the link to access the How-to Guide.  http://www.redline.com.gr/pdf/matte.pdf

HP Indigo Digital Matte ink creates a differential gloss effect to add impact and sophistication to graphics and design.