A $140 Billion Dollar Industry
Printing is Still an Industry: Source - Printing Industries of America
Nowadays, when completing web based forms, they will typically ask you what industry you are in. It is rather foreboding to not see “printing” as one of the choices. There isn’t even a choice that is relatively close. However, consider the fact that the printing industry still accounts for about $140 billion per year (2010). The printing industry is defined as Commercial; Form, Label and Tag; Greeting Card; Specialty; Packaging; and Trade Services. The two largest groups are Commercial and Packaging totaling $95 billion and $22 billion respectively.
Over the last decade, some printers have stayed more relevant to their clients by offering more services, as is the case with us at CPC Solutions. Today, the aforementioned sales figures include dollars generated from database management, mailing services, fulfillment, web services, and variable data printing.
The Super-cool Fold Factory Video: Source - foldfactory.com
See some crazy creative die cut and fold techniques.
Tips from the Trenches: One of the most common file preparation issues we come across revolve around low resolution images. Resolution is the number of dots per inch (dpi), which directly impacts the detail of an image. Images on your monitor typically appear at 72 dpi in RGB (red, green, blue). For print, we recommend 300 dpi in CMYK (cyan, magenta, yellow, black) with a minimum of 200 dpi. InDesign will flag low resolution images for you if you use preflight. Preflight is found under Window, click Output, then Preflight. Define your profile to flag anything lower than 300 dpi.
App-licious App: Are you trying to find that perfect song for your marketing video, but can’t remember the name or its title? Try humming it into SoundHound and it will kickback everything you ever wanted to know. It works even better when listening to the radio.
Interesting Integers: Source - Print in the Mix
Clipped and redeemed coupons directly delivered to the home.
Consumers w/out kids: 23%
Almost Famous Quote: Old is always older than you are. Ferdinand “Fred” Castex Aerospace lunar module engineer and loving husband (1919 – 1986)
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