Published from printinthemix.rit.edu

Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011.

Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.  This surge is driven by a return to acquisition mail led by financial services, retail, and automotive, according to the report.

The direct marketing upswing is a continuation of the 2010 rebound in which direct mail spending rose  3.1% -- after experiencing declines in 2007 (-1.4%), 2008 (-4.1%), and 2009 (-16.7%).