Giving your marketing a name badge is easier than you think.  Part two in our series about personalization tricks revolves around the “masking” technique.  The samples shown in this post are variations of that method.  It is a relatively easy way to create an effect to personalize any piece while using variable data printing or email.

People often think of personalization as using just names, but keep in mind that it can work even better when used with personalized content, images or offers specific to certain records.  This is the true essence of variable data printing and one to one marketing.  Adding relevant data to color personalization can increase response rates 500% (Source: Romano & Broudy).