Picking up from our last post, we’re going to touch on the first “trick,” which is purchasing one of the hundreds of templates that already exist.  Imagine what your clients will think when they see their name or company name in a festive ornament.  Their first reaction will be, “How did they do that?”

If you have a theme or an idea that you would like to explore, for either variable data printing or email campaigns, then let us know.  We can help research it for you or click below and see all the available templates.  The link will also allow you to render any name or phrase (dependent on artwork) in the template.  If templates aren’t your thing, then stay tuned and over the next several weeks we’ll show you five other ways to get what you want.

Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black and white piece, while adding the name in black only delivers a 44 percent improvement. (Source: Romano and Broudy)