M&Ms Can Be Sticky
Do you remember the slogan; M&Ms melt in your mouth, not in your hand? M&Ms may not melt in your hand, but they sure do get sticky if held too long.
Part three in our series about personalization tricks revolves around the “fill randomly” technique. The sample shown in this post is a good example of how it can be utilized. The trick is making it look real and legible. Baseballs, golf balls, popcorn or jelly beans are all objects that would work well. Imagine a postcard targeting golfers with their name, message or offer written in golf balls. Send a marketing piece that the recipient will want to keep for awhile (aka sticky) and your chances of a response increase.
A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.
Nearly six in 10 marketers of all ages incorporate multiple channels into their marketing efforts. For the under-35 crowd, that figure is nearly eight in 10, compared with 56% of marketers between the ages of 35 and 54, and 50% of marketers over 55.
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