The “tiling” technique is the fourth trick in our personalization series.  Tiling is best suited for grid-like images, such as windows in a skyscraper, bricks in a driveway or ink swatches on a color chart.  Your product, service or environment probably has grid-like images associated with it.  When someone sees their name blended with your image, happiness and bonding will result; subconsciously at least.  If you’re not feeling that way now, perhaps it's because your last name isn't Picasso!

According to data from the recently released MarketingSherpa 2011 B2B Marketing Benchmark Report, the majority of B2B organizations (79%) find direct mail to be either very effective or somewhat effective for their organization.  Click below for the complete post and many other interesting facts.