
It has been said, “We will have paperless offices after we have paperless bathrooms.”
Paper Myth #5 is “Recycled Paper is Always Better than Virgin Paper.” This is not necessarily true. Paper can be recycled an average of five times, which is why making all paper from 100% recycled fiber is not sustainable over the long run. Introducing virgin fiber into the paper stream is essential. As we have learned in previous Paper Myth emails, much of that new stock is grown in sustainable ways.
No matter what the inputs are, we all have a responsibility to promote the efficient use of our resources. Recycling and using recycled content is surely part of that, which is why all our house sheets have at least 10% recycled content with some as high as 100%.
CPC Solutions recycles over 1.5 million pounds of paper a year, which finds its way into paper towels, napkins, tissue and toilet paper1. This recycled paper helps supply restaurants, schools and yes, even our papered bathrooms.
Production notes: The personalized image above was done by creating each letter out of shredded paper destined for recycling, photographed individually and merged with a database using special software for personalization.
1All waste paper is sent to SCA Tissue in Flagstaff, AZ
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