What would be a stocking, hung on the quintessential mantel over the fireplace, if it were not personalized?  Imagine the chaos and confusion that would ensue.  You too can bring clarity and nostalgia to your marketing pieces by utilizing what we call the Image Character Photoshop effect, the fifth trick in our ongoing series.

Personalization using a name is the first step, but true one to one marketing goes even deeper.  In a study conducted in July, 2011, three-quarters (74%) of North American consumers said they "don't feel they're receiving a benefit from sharing personal information with marketers," and just 52% said they somewhat or strongly agree with the statement that companies use their personal data "so they can better serve me," according to a survey designed to test consumer attitudes about personal data collection and use by marketers.  To read the full post, click Print in the Mix below.