For most of us, the direct mail process can feel like a mystery and its complete understanding elusive.  Perhaps it is our aversion to the voluminous regulations; or infinite variables that affect postage rates and the deliverability of a printed piece; or the nuances of the mailing panel and how it’s positioned on a postcard or catalog.  Whatever it is, over the next several weeks, we will provide valuable information to help you successfully navigate the world of direct mail. 

Despite the financial woes of the USPS, direct mail is alive and kicking.  According to Nielsen’s report, “The Evolution of Circulars: From Print to Digital, Q4 2011,” shoppers across the board state that direct mail is relied upon 67% of the time for sales and product information.  Permission based emails from retailers have an equivalent reach. 

According to the 11,000 shopper subset of the Nielsen Homescan panel, Millennials, the most tech-savvy generation, responded favorably to print as the most influential channel when deciding where to shop (direct mail – 92%).  Direct mail is still a valuable tool in the tool box.  We’ll help take the mystery out of maximizing its potential.