As we have all heard over and over again, the communication channels available to us today are widespread and diverse. Using all of them effectively, in the right place at the right time, will determine the success of a product, service or company. The big takeaway from research done at InfoTrends, in an article from Print in the Mix, is that print continues to be integrated with digital content, thus adding to its relevance and continued use. We have seen this integration in brochures, direct mail, transpromotional marketing, and in packaging.
At CPC Solutions, we have been using the tools to integrate print with digital content for the past five years. By no means is it a silver bullet for your marketing campaigns, but it does, without a doubt, provide the metrics companies need. Through personalized URLs, personalized QR Codes, generic QR Codes and coming soon, augmented reality; we have significantly enhanced the user experience as they respond to surveys and marketing campaigns initiated by print.
The Super-cool Fold Factory Video:
Source - foldfactory.com
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Tips From the Trenches
Using the wrong software for design or need an upgrade? The Creative Suite Cloud by Adobe is one solution, which will greatly enhance your creativity. The Cloud includes many of the Adobe programs needed for print design; gives you the opportunity to explore new programs; and much more. The Cloud is a great way to get instant access to the top programs offered by Adobe. The low upfront cost, instant updates, and the variety of programs available may make this a good deal for those looking to upgrade from older programs or to retire programs that are not designed for design.
Learn more here: http://www.adobe.com/products/creativecloud.html?promoid=JQPEQ
The Animoto app is a fun slideshow app for your phone or tablet. Turn your photos into share-worthy professional quality videos. Add music and text to your images using several templates.
Source: Print In The Mix
The top three types of digitally linked print marketing media: brochures (56.1%), direct mail (52.1%), and bills/statements (41.5%). Websites, social media, and mobile apps are the top digital content customers are directed to.
Almost Famous Quote:
The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly. - Jim Rohn