Mobile action codes have been increasing in popularity over the past several years, with QR codes being one of the most popular and recognizable. However, many advertisers hesitate to place what may appear to be an unsightly square code within their beautiful artwork. The effort also requires some planning as the QR code must be created using a relevant link before being printed.
Image recognition software has made substantial strides in the last two years and will become even more prevalent as mobile devices become faster and faster. Image recognition platforms, such as Aurasma or Kooaba, allow you to essentially create a “QR code” out of any image, leaving the artwork as intended. From there, you may link a web page, video or create an augmented reality experience, such as a lifelike 3D animated character.
Even companies such as Chick Fil A have used augmented reality in their kid’s meal comic books. So, if you think you are a savvier marketer than Chick Fil A, perhaps it is time to discover what this technology can do for your printed materials.
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The Aurasma app provides a platform to create augmented reality experiences used by such companies as Outside Magazine and the automaker Infiniti.
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You can use Aurasma’s “skin” as is or, as a partner, you may develop your own “skin” with the same app functions. Essentially, the app could have the look and feel of your company.
8,448 – The number of mobile action codes printed in 2012 among advertisers in the top 100 U.S. national magazines.
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