Click the image above for an in-depth look at a successful cross-channel marketing campaign utilizing direct mail, email, and QR Codes. Source: PODi
Every so often we feature a member from our team because we feel it is important for you to know who is doing the real work. This week, we feature Brooke Jeschke, VDP and Design Specialist. VDP stands for variable data printing and she is responsible for creating the art files for the daily direct mail program for College America. Brooke also integrates the data for every VDP job and designs all of our creative, including these emails and our Tame Your Tornado campaign targeting members of APSCU.
Get to know Brooke:
- Nickname and battle cry: Supergirl and “I’ve got this!”
- How to pronounce her last name: It sounds like jet ski.
- Year started at CPC Solutions: 2008
- First job ever: Phillips Fiber Art, a small business in the quilting industry.
- Current position: VDP guru and design queen.
- What she likes most about what she does: The creative.
- A funny story related to your position or a past position: Dan Savoca, Project Manager at CPC Solutions, was eating lunch and I made the comment that the metal bowl he had his soup in looked just like a dog bowl. I still can’t believe I said it straight to his face!!
- Favorite hobbies: Golf, animation and photography.
- Favorite all-time TV show: As a cartoon lover, I have to say Looney Tunes. Classic!
- A G-rated secret about you that nobody else would know, PG-13 is fine too: Well, I have a G-rated animated short that I produced featuring a pear preparing for a blind date with another pear. True love can be found anywhere. Click the image below to view
Wishing you a fabulous Fourth!
Production Notes - how to see your name in lights: These images were created with a DSLR (digital single lens reflex) camera in bulb mode, a tripod and a sparkler. Bulb mode allows you to keep the shutter on a camera open for an endless amount of time. Once the sparkler* was lit, each letter was drawn in the air and captured in a photograph. Those photographs were then placed in an image of fireworks and merged with our database using sophisticated personalization software. This same level of personalization can be done on any printed piece, making your direct mail stand out from the crowd.
*If you try this at home, the same effect can be created using a flashlight or glow stick.