Click the link below for an in-depth look at a successful cross media campaign utilizing direct mail, email, QR Codes and personalized URLs.
The Forest Stewardship Council® (FSC®) is a non-governmental, non-profit organization that promotes the responsible management of the world’s forests. Established in 1993 as a response to concerns over global deforestation, FSC is a membership organization with a governance structure based on participation, democracy, equity and transparency. It is a unique forum where stakeholders from around the world meet and, through consensus-based multi-stakeholder processes, define essential social and environmental criteria for forest management.
FSC has defined 10 principles and associated criteria that describe how forests must be managed to meet the social, economic, ecological, cultural and spiritual needs of present and future generations. These fundamental principles are realized in forests worldwide through FSC certification.
CPC Solutions has invested thousands of dollars in this initiative to show its support for sustainable business practices. We have been FSC Certified for over four years as is our major supplier, Unisource. Ask to have your next project on FSC Certified stock and use the logo to express your environmental leadership.
The image above is an Eco Audit*, provided by New Leaf Paper, and it can be used when printing on one of their sustainable stocks. This artwork comes in three different sizes, and it is a great way to educate your clients of your environmental leadership in a way that goes far beyond a recycled logo.
At CPC Solutions, we have stocked Reincarnation Matte since 2007 and have been printing on it since 1999. Reincarnation is made with 60% recycled fiber using 60% post-consumer waste. Of any coated sheet made in North America, it has the highest post-consumer waste available. It now comes in gloss and our full line of what we stock is listed below (calipers are accurate as of 7/10/12). Ask to print on Reincarnation and when you do, be sure to tout it with an Eco Audit.
Reincarnation Matte (92 Brightness):
Weight / Caliper
80# Cover / 8.5 pt (future sheets will be 10.4 pt)
100# Cover / 10.6 pt (future sheets will be 12.4 pt)
80# Text / 4.6 pt
100# Text / 5.7 ptReincarnation Gloss (95 Brightness):
Weight / Caliper
80# Cover / 7.0 pt
100# Cover / 9.0 pt
80# Text / 3.6 pt
100# Text / 4.5 pt
*The image above serves only as an example. The data will vary depending on the stock and the amounts used.
Wishing you a fabulous Fourth!
Production Notes - how to see your name in lights: These images were created with a DSLR (digital single lens reflex) camera in bulb mode, a tripod and a sparkler. Bulb mode allows you to keep the shutter on a camera open for an endless amount of time. Once the sparkler* was lit, each letter was drawn in the air and captured in a photograph. Those photographs were then placed in an image of fireworks and merged with our database using sophisticated personalization software. This same level of personalization can be done on any printed piece, making your direct mail stand out from the crowd.
*If you try this at home, the same effect can be created using a flashlight or glow stick.